THE GOAL
Introduce to market nutribullet's extended lineup of Full-Size Blenders. The nutribullet Smart Touch Blenders and Blender Combo nutribullet's premium, higher price point models with advanced features and intelligent presets.
WHAT I DID
I managed and directed the product's launch into market, leading the integrated marketing strategy and creative/brand strategy from initial concept to consumer.
Integrated Marketing Strategy • Brand Strategy • Brand Development & Management • Brand Communications • Public Relations • Consumer Insights • Creative & Art Direction • Go-To-Market •Cross-Functional Department Collaboration
