THE GOAL
Create magic bullet's first-ever Amazon Brand Store and feature a more modern and immersive experience that drives product discoverability and increased conversion. Develop a framework to allow for a growing product assortment and new future categories.
WHAT I DID
As Director of Retail & Trade Marketing, I established the new Amazon commercialization strategy and conceptualized, designed, and mocked-up the new Brand Amazon Storefront and consumer experience across all pages. Working with our Amazon team, I directed the account setup and creation of the Brand on Amazon. Additionally, I led the creative / art development with final asset development and delivery and built the Brand Store before publicly launching it.
Amazon Strategy • Brand Strategy • UI / UX Design and Architecture • Creative and Brand Asset Direction • Creative / Art Leadership • Brand Store Setup and Launch
