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Iβm a senior consumer marketing leader with 15 years of experience building the positioning, launch strategy, and commercial infrastructure that turn product innovation into brand demand, category growth, and measurable business impact.
Across Caraway Home, SharkNinja, nutribullet | magic bullet, and my own founder-to-exit experience, Iβve launched 150+ products and led marketing across high-growth DTC brands, PE-backed portfolios, global public companies, and founder-led businesses. My work spans home, kitchen, beverage, wellness, CPG, and broader consumer goods, with experience across eCommerce, DTC, Amazon, retail.com, national retail, and omnichannel environments.
At Caraway Home, I lead Brand and Product Marketing across product marketing, brand strategy, GTM, organic social, PR, earned media, voice, and cross-functional brand support. Iβve shaped the team structure, launch systems, messaging frameworks, and operating rhythms behind the brandβs next stage of category expansion.
At SharkNinja, I led global marketing for the companyβs new Beverage division and helped build and launch Ninja Thirsti from the ground up: a 100+ SKU global platform spanning appliances, consumables, accessories, replenishment, subscriptions, and international markets.
At nutribullet | magic bullet, I led brand strategy, product marketing, and omnichannel commercialization across DTC, Amazon, retail.com, and national retail during a period of significant growth and acquisition by DeβLonghi.
Earlier in my career, I founded, scaled, and sold Verge Campus Media, a media and experiential business. That founder-to-exit experience still shapes how I lead: with commercial ownership, creative judgment, operating discipline, and a bias toward building systems, teams, and brands that scale.
Iβm at my best building the product, brand, and go-to-market engines that help modern consumer brands create demand, enter new categories, and grow with discipline.
ππ¨π«π ππ«πππ¬: Product Marketing β’ Brand Strategy β’ Go-to-Market Strategy β’ Product Innovation β’ New Product Development β’ Commercialization β’ Category Expansion β’ Integrated Marketing β’ eCommerce β’ DTC β’ Amazon β’ Retail β’ Omnichannel β’ Consumer Goods β’ CPG β’ Team Leadership
πππβπ¬ ππ¨π§π§πππ:
π§ brettsegall@gmail.com
π brettsegall.com
π§ brettsegall@gmail.com
π brettsegall.com
