Hi 👋 I'm Brett. I’m a senior marketing leader and former entrepreneur with 12+ years of experience in leading marketing and brand development with world class brands. I have a proven, consistent track record of leading strategy and delivering meaningful, profitable results across fast-paced organizations, including startups, private equity backed, and publicly traded business.
Starting my first company when I was in college, I grew the business from a fledgling startup to generating millions in revenue. I found my passion for building brands early on and for the last decade, I’ve dedicated myself to launching products and building experiences that connect people. I have a consistent track record and experience of leading strategy and delivering meaningful, profitable results across fast-paced organizations, including startups, private equity backed and publicly traded businesses.
When I founded Verge Campus Media, my goal was to change the way students experience music, college, and youth culture by producing high-quality events to college campuses and providing unique access to opportunities to ambitious college journalists. With a viewership of 145,000 students, 25 on-campus student organizations with over 250 student members, and over 5 college music festival tours attended by over 400,000 college students, Verge Campus Media solidified itself as one of the most unique media and event production companies in the college market. In late 2017, I eventually sold Verge Campus Media to a national corporation.
Since 2018, I’ve been a senior marketing leader, working at leading CPG brands bringing great product's to market. I worked at Capital Brands, a $350M branded global CPG company with the iconic brand portfolio including nutribullet® and magic bullet® and, most recently, at SharkNinja, where I led the marketing strategy, branding, commercialization and go-to-market strategy for the Ninja, Beverage marketing team and for SharkNinja’s largest and most significant global product launch to date - the Ninja Thirsti™ Drink System.
I'm a graduate of Brandeis University where I received his BA in Economics, a BA in Business, and a minor in Legal Studies. When I'm not working, I enjoy spending time with my wife, my daughter, and our seven-year-old corgi, Chloe. I'm also deeply involved with Team Challenge and the Crohn's and Colitis Foundation. After being diagnosed with Crohn's disease in 2007, I have participated in over13 half-marathons and have raised over $1.4 million for the CCF to date. For my participation with the CCF, my family and I have been recognized for our efforts, being awarded the 2011 "Ten Who Shape the Future" Award, the 2017 "Segall Family Fundraising Award", the 2021 "Above and Beyond Award", and the 2022 "Modell Award".
My message to other entrepreneurs:
Before I launched Verge Campus Media, I was a 22-year-old college student suffering from Crohn’s Disease, determined not to let it control my life. One thing I’ve learned since overcoming my disease and pursuing a non-traditional path is this - regardless of your background and any other circumstances, hard work and determination eventually pay off. Keep your head down, hustle, and, most importantly, enjoy the process.
Thanks for being here with me. Please feel free to connect with me on LinkedIn or via email: brettsegall@gmail.com. I look forward to connecting with you!
Capabilities:
Integrated Marketing Strategy • Digital Marketing • Brand Strategy • Brand Development & Management • Retail Marketing • Brand Communications • Public Relations • Consumer Insights • Strategic Product Pipelines • Creative & Art Direction • Storytelling • Project & Agency Management • Product Development & Product Management • Creative Direction • Cross-Functional Collaboration & Team Leadership • Coaching & Mentoring • Consumer Packaged Goods (CPG) • Fast-Moving Consumer Goods (FMCG)
Platforms, Tools & Services:
MyTake • Vizit • WorkFront • Veeva • Bazaarvoice • Stackline • NPD Group • Syndigo / WebCollage • Slack • Asana • Photoshop & Adobe Creative Suite • Basic HTML • DoubleClick • Email Marketing • Google Analytics • Microsoft Office • SEO • Social Media Marketing (Facebook, Instagram, Twitter, YouTube, TikTok, Snapchat, Pinterest, Discord, Reddit) • UX/UI Design • WordPress • Salsify • Numerator • Social Blade • Hootsuite
