THE GOAL
Introduce the magic bullet franchise's first-entry into cooking appliances. This additionally marked Capital Brands' first expansion across the kitchen with a greater diversified product portfolio.
WHAT I DID
I managed and directed the product's launch into market, leading the integrated marketing strategy and creative/brand strategy from initial concept to consumer.
Integrated Marketing Strategy • Brand Strategy • Brand Development & Management • Brand Communications • Public Relations • Consumer Insights • Creative & Art Direction • Go-To-Market •Cross-Functional Department Collaboration
