THE GOAL
In tandem with the launch of the nutribullet Ready-To-Blend Smoothies, I was tasked with introducing and launching nutribullet's entry into portable, cordless blending - the nutribullet GO. The product launched with four product colors, including Black, White, Red, and Silver.
WHAT I DID
Integrated Marketing Strategy • Brand Strategy • Brand Development & Management • Brand Communications • Public Relations • Consumer Insights • Creative & Art Direction • Go-To-Market •Cross-Functional Department Collaboration
