THE GOAL
Introduce nutribullet's first ever food consumable product, Ready-To-Blend Smoothies, as a stand-alone product line and an added value to nutribullet's core single-serve and full-size blenders.
WHAT I DID
I was hand-selected by C-Suite Executive Leadership to personally oversee and manage the creation of the product line and its entry to market.
Product Development• Product Management • Vendor Management • Integrated Marketing Strategy • Brand Strategy • Brand Development & Management • Brand Communications • Public Relations • Consumer Insights • Creative & Art Direction • Go-To-Market •Cross-Functional Department Collaboration