THE GOAL
Introduce consumers to nutribullet's first-ever immersion hand blender. The product launch included two models, including the nutribullet Immersion Blender and the nutribullet Immersion Blender (Deluxe)
WHAT I DID
I managed and directed the product's launch into market, leading the integrated marketing strategy and creative/brand strategy from initial concept to consumer.
Integrated Marketing Strategy • Brand Strategy • Brand Development & Management • Brand Communications • Public Relations • Consumer Insights • Creative & Art Direction • Go-To-Market •Cross-Functional Department Collaboration
