THE GOAL
Update nutribullet's Brand Store on Amazon to feature a new more modern and immersive experience that drives product discoverability and increased conversion. Develop a framework to allow for a growing product assortment and new future categories.
WHAT I DID
I established the new Amazon commercialization strategy and conceptualized, mocked-up, and designed the new Brand Store's user interface and consumer experience across the Home Page, Category Pages and Product-Specific Pages. I lead the creative / art development with final asset development and delivery and built the Brand Store before publicly launching it.
Amazon Strategy • Brand Strategy • UI / UX Design and Architecture • Creative and Brand Asset Direction • Creative / Art Leadership • Brand Store Setup and Launch
