THE GOAL
Introduce consumers to nutribullet's newest entry into the juicing category, the nutribullet Slow Juicer. Unlike nutribullet's original nutribullet Juicer and Juicer Pro, the nutribullet Slow Juicer was the brand's first masticating juicer, featuring a quieter motor and lower RPM for greater juice yield.
WHAT I DID
I managed and directed the product's launch into market, leading the integrated marketing strategy and creative/brand strategy from initial concept to consumer.
Integrated Marketing Strategy • Brand Strategy • Brand Development & Management • Brand Communications • Public Relations • Consumer Insights • Creative & Art Direction • Go-To-Market •Cross-Functional Department Collaboration
