THE GOAL
Introduce consumers to nutribullet's first-ever non-blending product, the nutribullet Juicer and Juicer Pro. With a focus on nutrition made simple, the goal was to illustrate the importance of juicers and juicing, while maintaining the importance of nutribullet's core and legacy blending products.
WHAT I DID
I managed and directed the product's launch into market, leading the integrated marketing strategy and creative/brand strategy from initial concept to consumer.
Integrated Marketing Strategy • Brand Strategy • Brand Development & Management • Brand Communications • Public Relations • Consumer Insights • Creative & Art Direction • Go-To-Market •Cross-Functional Department Collaboration
